Behind the Campaign
On this page, you can learn more about Denmark’s campaign for the UN Security Council including the story behind the visual identity and see an overview of all expenditures directly related to the campaign.
Campaign identity
Logo & Design
The colour scheme behind the visual identity of Denmark’s campaign was inspired by the Trusteeship Council Chamber at the UN headquarters in New York. The Chamber was donated by Denmark and originally designed by Danish architect Finn Juhl in 1952. The campaign colours – dominated by bright green and navy blue – derive from the chairs in the chamber, while also referring to Denmark’s identity as a global green frontrunner and maritime nation.
The campaign logo is the Danish national bird, the swan, referring to both the H.C. Andersen’s fairy tale “The Ugly Duckling” and the Nordic brand. The wings of the swan are inspired by the leaves of the olive branch; the classic symbol for peace encircling the UN logo.
cAMPAIGN EXPENDITURES
Campaign Expenditures 2020-2024
For transparency all expenditures directly related to Denmark’s Security Council campaign for the period 2020-2024 will be posted on this page. The table contains expenses posted as of 1 July 2024.
Turn mobile device to see the entire table below
|
EXPENSES |
2020 |
2021 |
2022 |
2023 |
2024 |
|
Campaign-related travel activity [i] |
0.00 DKK |
98,157.49 DKK |
442,984.55 DKK |
731,531.02 DKK |
334.409,81 DKK |
|
Travel by the Special Represen-tative |
0.00 DKK |
65,433.80 DKK |
207,952.13 |
350,412.22 DKK |
159,663.62 DKK |
|
Other campaign-related travel |
0.00 DKK |
32,723.69 DKK |
235,032.42 |
381,118.80 DKK |
174,746.19 DKK |
|
Branding and information dissemination related to the campaign [ii] |
141,514.60 DKK |
2,127.99 DKK |
1,542,140.85 DKK |
457,292.28 DKK |
492,318.16 DKK |
|
Communica-tion materials |
133,098.60 DKK |
0.00 DKK |
630,650.00 DKK |
21,187.00 DKK |
15,460.00 DKK |
| International launch | 0.00 DKK | 0.00 DKK | 377,574.45 DKK | 0.00 DKK | 0.00 DKK |
| Merchandise | 0.00 DKK | 0.00 DKK | 404,476.41 DKK |
237,836.10 DKK |
124,417.83 DKK |
|
Other branding or information dissemination activities |
8,416,00.00 DKK |
2,127.99 DKK |
129,439.99 |
198,269.18 DKK |
352,440.33 DKK |
|
Salary for temporary campaign staff in New York [iii] |
0.00 DKK |
0.00 DKK |
565,731.28 DKK |
1,424,907.62 DKK |
830,496.90 DKK |
|
Total |
141,514.60 |
100,285.48 DKK |
2,550,856.68 DKK |
2,613,730.92 DKK |
1,657,224.87 DKK |
|
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i. Travel carried out by MFA staff, including the Special Representative and special delegations, where the main purpose relates to the campaign (e.g. bilateral travel and participation in international meetings).
ii. Expenses associated with promotional activities, including representation (catering, working lunches and dinner parties), building the campaign profile (visual identity, graphic design, videos, translation, campaign materials and academic products), and events (seminars, visits, exhibitions, and conferences related to the Danish candidacy).
iii. Salary for temporary UN Security Council campaign-related positions at the Danish UN Mission in New York.